December 1, 2015
Dear state poultry federation reps:
I wanted to share with you the exciting news that we officially lunched a new PR campaign this morning.
I encourage you to visit www.ChickenCheck.In and www.ChickenRoost.com. The former focuses on production and the latter on the product. This will be an ongoing campaign accompanied with a heavy social media presence beginning tomorrow. We hope you will use this, link to it and follow us on the social media channels on the site.
Thank you. We think this project and the campaign is a tremendous opportunity for us as an industry to get our story out there more, and stop letting our detractors tell it for us.